People Data Labs
People Data Labs (PDL) is a data broker that sells person profiles — built from public records, social data, and licensed sources — to other companies through an API. It has a published Privacy Center where you can request deletion of your data.
The law, plainly: until 13 May 2027, India's DPDP erasure right is not enforceable. This request asks PDL to act voluntarily under its own privacy process. It is a formal, dated, documented request.
Exact steps — deletion request
- Go to the Privacy Center at privacy.peopledatalabs.com — also linked as "Make a Privacy Request" in the peopledatalabs.com footer.
- Choose your relationship: Consumer (a person requesting deletion of their own data).
- Select "Delete my data". (Other options on the form: access, correction, portability, opt-out.)
- Enter your email address. PDL sends you a verification link.
- Click the link in the email ("Access the Privacy Center Here"), tick the acknowledgment, enter your country/state of residence, and click "Confirm Request".
US residents — Do Not Sell form
If you live in the US, there is a separate form at peopledatalabs.com/do-not-sell-or-share: enter your full name, US state/territory of residence, and email address. That form is for US sale/sharing opt-outs only — everyone else, including all deletion requests and non-US residents, should use the Privacy Center above.
What to expect
PDL publishes no fixed deadline for deletion on the pages checked. Some third-party walkthroughs cite deletion within 14 days — that is not PDL's published promise, so don't count on it.
Honest caveat from PDL's own docs: API deletions apply immediately, but customers on a Data License only receive deletions and opt-outs in their next data delivery — so copies already sold can persist downstream. PDL also states it retains the identifiers you submit in order to honour the opt-out.
If it fails, do this instead
- Email privacy@peopledatalabs.com — the address published on the Privacy Center — with your deletion request in writing.
- From May 2027, the same request becomes a formal DPDP erasure request with legal weight — re-send it then if it was ignored.
Sources
- privacy.peopledatalabs.com — Privacy Center (deletion, access, correction, portability, opt-out forms)
- peopledatalabs.com/do-not-sell-or-share — US Do Not Sell/Share form
- docs.peopledatalabs.com/docs/data-sources — how deletions propagate to licensed data